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With 3.9 billion active email users:
For every $1 you spend on emails marketing, you can expect an average return of $42 (DMA, 2019)
According to the data, 81% of SMBs still rely on email as their primary customer acquisition channel, and 80% for retention (Emarsys, 2018)
The average open rate for a welcome email is 82% (GetResponse, 2017)
Reports have shown that adding videos to your email can increase click rates by 300% (Martech Advisor’s 2017 data
49% of consumers would like to receive brand emails (Statista, 2017)
49% of all emails are opened on mobile devices (IBM, 2018)
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Call-to-action, automation, segmentation
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