Do you need a new website?
Updated: Nov 21, 2019
First impressions are important and your online presence may be the first thing that prospect clients will look into. Innovation is key and the world is moving faster and faster. You may not need a new website and that's great. Review the below checklist to make sure you are not falling behind the curve!
1. How old is your website?
If your website is 3 years old or more, it is time to review the content carefully to ensure what you are portraying is aligned with your brand and how you want your customers to perceive you. Perception is everything and you want to ensure that your brand is reaching your designated niche. If you've had someone managing the content throughout the years, posting updates, new products and such, then chances are your content and overall message is current. Great! That is one less thing you have to worry about. If you have not been actively maintaining your website, all content needs to be reviewed asap!
Now, it's time to review the features of your website to ensure that they have evolved with today's platforms and needs.
2. Compatibility with all devices
Did you know that the average adult spends over 3 hours a day on their mobile devices? And that 48% of consumers start research with a mobile device? (Smart Insights). We are a fast society, where the world is becoming smaller, and things are getting done faster on the go! Your website must be mobile and tablet friendly. Having a beautiful website on your laptop or desktop is no longer enough.
Older website builders did not have the capability for mobile or tablet friendly with a simple push of a button. This may have required hiring an expensive web developer. With today's web design programs this is automatically embedded when you publish your website. You can even preview how your website will look on mobile and tablet devices.
3. What are your most successful competitors doing?
There's nothing wrong with keeping an eye on your competitors and replicating what is working for them. You can replicate some of your competitor's methods, tailor it to your niche and align it to your brand. In addition, it's important to keep an eye on upcoming trends and new platforms on the rise.
4. Make it user-friendly
The consumer today is powerful. They can do a lot themselves with just some research. Why would they choose your services? They want easy and effective. Less is more. It's a click here, choose from the drop down list and we will contact you within 24 hours. Deliver what you promise and truly give the customer peace of mind. Modern websites are simple. Basic tabs, a list of services, contact us, maybe some pricing. Busy websites with music, flashy banners, too many hyperlinks are not impressive but annoying.
5. Click and load
A lot f the older websites were made with Adobe Flash and that delays the loading time significantly. No one will sit there waiting for your website to load. They will exit and go to the next. Slow loading websites also affect search rankings on Google, so make it snappy!
6. Integration is important
Just as you have your website listed on Google business, Facebook page, Instagram and other platforms, you need to have all those platforms on your website. The time of having the actual feed to all those platforms on your web page is gone (except for very few businesses). However, having those buttons easily found on your page is a crucial integration. The same goes for e-mail marketing. Maybe the recipient will not be interested in your e-mail offer but will want to stay connected by other means.
7. SEO Update
SEO used to be a big monster with 20 heads. Most people didn't understand it and it can still be quite complex. However, with today's tools even SEO (Search Engine Optimization) has been made easy. You still need to do the research on keywords and know your business well; but once you have the data, integrating SEO to your website is fairly easy. No need for expensive SEO experts if you are on a modern platform for your website design and hosting!
These are the Big 7!